Thanks to buy-in from big brands, reusable packaging is becoming a big business

Loop, a company that makes stainless steel canisters and other reusable vessels for giant companies like Nestlé and Procter & Gamble, will soon roll out in retail stores.

It’s a system designed to end disposability

It works like this: Loop ships products — ranging from Häagen-Dazs ice cream to Tide laundry detergent — in tote bags and then asks customers (who have already paid deposits) to schedule pickup times to ship the containers back in those provided bags.

Loop has already conducted trials in New Jersey, Pennsylvania, and Paris. 

Current customers choose from a catalog of 150+ items, and Loop expects that number to continue growing.

It’s a ‘modern milkman model’

But unfortunately it’s a model that’s more expensive than most modern methods.

So, to pay for its early tests, Loop partnered with several of the biggest food and consumer packaged goods brands — several of which had previously pledged to reduce their packaging waste.

According to Inc., “Unilever, Procter & Gamble, Clorox, Nestlé, Mars, Coca-Cola, and PepsiCo all redesigned their packaging to participate in a pilot program.”