Coronavirus caused chaos for weddings. Some couples are tying the knot anyway.

Photo credit: Jeremy Wong Weddings on Unsplash

We are all Andre Fuller.

A few days before his recent wedding, the Missouri man had never heard of a certain (suddenly surging) video conferencing tool.

“I thought that Zoom was a song by Lionel Richie,” Fuller told KMOV (it’s by The Commodores, so he’s basically right). “I Googled it and I looked it up. This is Zoom, OK.”

Fuller’s pastor officiated his ceremony virtually, so now, he’ll probably never forget the Zoom we’ve grown used to. The coronavirus pandemic may have thrown the wedding industry’s bouquet out the window, but Fuller definitely isn’t alone.

They’re bucking the wedding-biz breakup

The $54B industry is hurting big time thanks to the rise of social distancing. Last year, the average big day attracted 125 guests — definitely a no-no at this point. 

One expert estimated that 57% of couples are either canceling, trying to punt until later this year, or shooting for 2021. (Save the date cards are now “change the date” cards, natch.)

But some people are saying their vows now — with a little quick thinking and socially distant help. As CityLab discovered:

  • One North Carolina couple got hitched at a jail (no judges left at the nearest courthouse).
  • A couple in Israel staged their ceremony in a courtyard, with guests looking on from balconies above.

Companies are still eyeing a slice of the wedding cake, too.

‘I do’ is now ‘I Zoom’

The online wedding planners at Wedfuly coupled up with Zoom to offer virtual ceremonies. Wedfuly says it will run the whole show — including “muting, unmuting and cueing guests to cheer and clap.”

Brides magazine said the first Wedfuly/Zoom ceremony went down last Saturday. The bride walked down the aisle with a cardboard cutout of the officiant — her dad.